Promotional items have played a major role in brand awareness for many years. The best promotional items are ones that consumers will be able to find practical use for each day.
Companies have stuck with the tried-and-true personalized pen for a long time, but there may be a new player in town. Custom photo socks can make a surprising and effective promotional item for any of your company's future giveaways.
Learn more about the benefits custom photo socks offer so that you will be prepared to see their value over time.
1. Everyone Can Wear Socks
One of the challenges that comes with giving clothing items away as promotional gifts is ordering the correct sizes.
Consumers typically won't take a t-shirt or hat that isn't their size. Most companies end up with leftover shirts in odd sizes and potential customers that miss out on the opportunity to wear a custom t-shirt.
Relying on custom photo socks instead can eliminate sizing issues. Almost all adults can wear socks of the same size. This means that you can order just one size of socks and feel confident knowing that any consumer who comes your way will be able to wear your custom photo socks with ease.
2. Socks Are Affordable
Cost is a major concern when it comes to investing in promotional items for your company. If you like the idea of giving away something that potential customers can wear, socks are an affordable option.
A pair of socks costs much less than a t-shirt. This is because far less fabric is used in the construction of a pair of socks. The surface area that will need to be printed with your custom photo is also smaller on socks than on a t-shirt, which keeps branding costs down.
Custom photo socks can generate the same level of excitement as a t-shirt but at a fraction of the cost.
3. Socks Can Be Wild
A lot of working professionals love wearing custom photo socks. Since their socks are hidden away from clients and co-workers beneath their pant legs, working professionals often use their socks as a way of injecting some fun and personality into their wardrobe.
It may not always be feasible for a consumer to wear a promotional t-shirt, but there are very few situations where custom photo socks couldn't be worn by the consumers your company is trying to target through promotional giveaways.
To learn more, contact a company that provides personalized photo socks.